A campaign inspired by a story of a woman running away from home, trying to find herself again. She is in need of a more simple life in the country wanting to explore painting, swimming, biking, etc. But mainly just wants time with herself and nature again.
The floral print itself is feminine, yet strong. Flirty, yet coy.
Founder story: I grew up in San Diego, but back in 2017 I felt like I needed to get away and find myself again. So, I took a solo trip to my house in Idaho where I fell in love with the simple things in life again such as biking, cooking and just being outside. This campaign really resembles how I fell back in love with life that summer.